From the right-hand column. Make as many combinations as you can

make skills

deal with an issue

approach a custom

ignore an effort

demonstrate flexibility

be aware of behaviour

adapt environment

III. Marketing Director of the Centre for International Briefing talks about

Courses which prepare people to do business internationally. Complete the

Extract from the interview with some nouns from tasks I and II.

- How do you prepare people to do business internationally?

- This really depends on the task they are undertaking on behalf of their company. We can provide people with a programme covering such issues as....1… and practical advice for living overseas. We teach....2… whether that’s by telephone, by e-mail or by the written word. The words that you choose have a different effect on the....3… depending on the culture you are conversing with. Another important area is the host language. It is usually expected that people will male some....4… to learn the language of the culture they are dealing with, particularly in a social....5….

- Are there certain....6… for doing business internationally, which can be applied in any culture?

- I think rather than that there are some strong....7… that people who are successful in international business demonstrate. For example,....8… and...9… would be required, the ability to observe, participate in something and adapt your set of skills and knowledge. Anybody who approaches cultural issues with a negative attitude will get a negative...10… from the people they are doing business with.

IV. Translate the completed extract from the interview in task III into

Russian.

V. Complete the short texts about the rules of gift-giving in different

Countries.

Japan

Unlike the UK, gift-giving is very important in Japan and it usually (происходит) at the end of a visit. Pens are a good idea or something (не доступное) in Japan. If you give flowers, (избегайте) giving four or none flowers as these are (несчастливые) numbers. In Japan, you should give a present using both hands.

China

The people of this nationality will probably (откажутся от вашего подарка) several times, but it is (вежливо) to continue (предлагать) it to them. Do not give clocks to them as the (китайское) word for ‘clock’ is similar to the word for ‘death’.

(Ближний Восток)

Give gifts (самого высокого качества) made of leather, silver or crystal. Remember (избегать) alcohol because of religious restrictions and leather from pigs as this animal (считается) dirty here.

(Южная Америка)

Here gift-giving is(менее формально). However, it is an important (часть культуры). Do not give leather, as many of the world’s best leather products come from this part of the world.

(Австралия, Канада), USA and (Европа)

Gift-giving in these countries is informal and (не всегда ожидается). However, it is good to bring some flowers, chocolates or wine when visiting their house. In some (европейских) countries, you shouldn’t give red flowers as they (ассоциируются) with romance.