II. Unsolicited Offer of Tools

Gentlemen:

The German Consul General in this city has given us your name as one of the leading importers of power tools. We understand that you are mainly interested in electric drills.

As export agents for the Standard Tool Company, we can make you a very favorable offer:

1/2-inch Drill, 1/2 HP—$23.00 each

1/4-inch Drill, 1/5 HP—$14.00 each

We enclose illustrated literature on these drills, which can also be used as sanders and polishers.

The prices stated above are net, C.I.F. Hamburg, and include export packing. Shipment can be effected within two to three weeks after receipt of order. Our terms are cash against documents, or 2 % discount if an irrevocable letter of credit is opened through a New York bank.

This offer is subject to confirmation.

Under separate cover we are sending you our latest catalogue, which will give you full information on the complete range of power tools handled by us.

We look forward to the pleasure of serving you and assure you that your orders will have our best attention.

Yours very truly,

Encl.

III. Sales Letter

THE FINANCIAL TIMES

Incorporating THE FINANCIAL NEWS

Telephone Bracken House

City 8000 Cannon Street

Telegrams London, U.C.4

Finantimo, London, Telex

LFS/GS 26th October, 19...

Dear Sir,

Although you must surely know THE FINANCIAL TIMES, you may not know it as a regular daily reader. Yet it is for European business leaders such as yourself that the regular reading of THE FINANCIAL TIMES can be of most value. It will equip you with the extra knowledge on British and international matters which you require as a supplement to your own national press reading.

The enclosed brochure will give you some idea of the kind of paper we are publishing, but nothing can take the place of handling the paper in your office, or your own home, and judging its usefulness to YOU solely on its merits, over a period. This is what we would like you to do, at our expense, and without the slightest obligation on your part. Please complete the enclosed postcard and return it to us and we will do the rest.

We will be really disappointed if you cannot see your way to co-operate with us by affording us the very real pleasure of sending you a complimentary copy of THE FINANCIAL TIMES for two weeks.

Yours faithfully,

For THE FINANCIAL TIMES,

Leonard F. Shapland,

CIRCULATION MANAGER.

P. S. There will be others in your office who will benefit - not least in their knowledge of Commercial English usage - by reading our newspaper day by day.

Ill. Orders

Replies to Offers—Orders