2015-01-30
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прочитайте и запомните следующие слова и словосочетания:
| to require | требовать |
| twin skills | двойственные умения |
| social grade | социальная ступень, уровень |
| from time to time | время от времени |
| for fulfilling. | для выполнения |
| doctor’s prescription | рецепты доктора |
| pinpoint | главный аргумент, ставить вопрос |
| generalization | общность, обобщение |
| breakdown | спад |
| peculiar | особенный |
| affluent | богатый |
| to reveal | показывать |
| audience | публика |
| news-stand | газетный киоск |
| pitch | партия товара |
Прочитайте и переведите следующий текст.
Types of advertising in Great Britain
Scope of advertising
Advertising serves many purposes and many advertisers, from the individual who places a small classified advertisement in his local newspaper to the big manufacture who uses TV screens to sell popular brands to the millions. Anyone can be an advertiser and advertising touches everyone. Even company newspapers contain information about sales and intended for those who want to buy goods and services.
Types
It is possible to identify seven main categories of advertising, namely consumer, industrial, trade, retail, financial, direct response and recruitment. Each category is described in details below.
It will be seen that each type of advertising requires its own treatment regarding creative presentation and use of media, i.e. the twin skills described as the ‘heart of advertising’.
Consumer advertising
There are two kinds of goods bought by the general public, consumer goods and consumer durables, which together with consumer services are advertised through media addressed to the appropriate social grades.
