2015-01-30
619
Advertising or Brainwashing*?
«Thirty million American women can't be wrong» – «You certainly are somebody when you step … a Supermobile»–«Everybody loves Puff's cigarettes» – «You deserve a good holiday – fly now and pay later» «Top people take The Times».
These are the voices …advertising. They are whispering or shouting … our ears off and on all day –... advertisements... the newspapers, buses and.... buildings,... the radio and television,... shop windows. An American writer, Vance Packard, has written a book all... this: The Hidden Persuaders. It lets us... many secrets... advertising, one... the biggest industries... the world today. It is easy enough to produce articles like cars, breakfast foods or washing machines... hundreds... thousands; the difficult thing is to sell them. That is where persuasion comes …
People who buy things – all... us – are called consumers. Modern advertisers often employ psychologists, people who study the human mind. Their job is to find … how to make us bigger and better consumers. They must put 'needs'... our minds, or rather our feelings. The less we think the better. To need a car … order to travel... speed, comfort and safety is not enough. Most cars do that very well. Many people ‘need’ a car... other reasons also. They need a car as a sign … success, real or imagined, or as аn expression... power, or good taste. A car becomes almost like a suit … clothes, nearly part … the owner himself. What a chance... the advertiser!... carefully chosen words he shows the future owner and his wife …how many ways they need the particular car. Size, power, speed, comfort, and colour, design: all are important.
«And as you drive smoothly and grandly... the High Street notice how all your friends turn round. Admire the reflection … your Supermobile... the shop windows– «
Look...? Mind that child! Eeeeek!
(From «A Modern Reader for Students of English»
by Alan and Bridget Sims)
Раскройте скобки, употребляя глаголы в одном из соответствующих времен.
1) My friend (to call) me yesterday.
2) He (to finish0 his work already.
3) When we (to come in), he (to make) his task.
4) When you (to go) to Moscow?
5) We (not to know) about it.
6) Why you (to translate) so slowly.
9. Напишите аннотацию к тексту. Используйте выражения, данные в учебно-методическом пособии.
УРОК 14
