2015-06-10
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Клифтон Паркер
Приложение В. Рекомендуемая литература
Adams, C. F. (1965). Common Sense in Advertising. New York: McGraw-Hill.
An tin, B. H., and Antin, A. J. (1992). Secrets from the Lost Art of Common Sense Marketing. Clearwater, FL: the Antin Marketing Group.
Barns III, R. (1993). Big Bucks from Little Sketches. Gettysburg, PA: McKinley & Henson.
Barns m, R. (1992). Discover You Talent and Find Fulfillment. Gettysburg, PA: McKinley & Henson.
Barns III, R. (2004). Secrets of a Writing Hustler. Kandiyohi, MN: Filbert Publishing.
Barns III, R. (2004). The Guide to Effective Gospel Tract Ministry. Elkton, MD: Church Growth Institute.
Bayan, R. (1984.) The Words that Sell. Lincolnwood, IL: Contemporary Books.
Bly, R. W. (1988). Ads that Sell. Brentwood, New York: Asher-Gallant Press.
Bly, R. W. (1985). The Copywriter's Handbook. New York: Henry Holt & Co.
Blake, G., and Bly, R. W. (1997). The Elements of Copywriting. New York, Macmillan.
Bodian, N. G. (1995). Direct Marketing Rules of Thumb. New York: McGraw-Hill Inc.
Bodian, N. G. (1989). How to Choose a Winning Title. Phoenix, AZ: The Oryx Press.
Bensos, R. V. (1989). Secrets of Successful Direct Mail. Lincolnwood, IL: NTC Business Books.
Bovee, C. L., and Arens, W. F. (1982). Contemporary Advertising. Homewood, IL: Richard D. Irwin Inc.
Bowerman, P. (2000). The Weil-Fed Writer. Atlanta, GA: Fanove Publishing.
Caples, J. (1983). How to Make Your Advertising Make Money. Englewood Cliffs, NJ: Prentice-Hall.
Caples, J. (1974). Tested Advertising Methods. Englewood Cliffs, NJ: Prentice-Hall.
Ferdi, L. (1997). Successful Direct Mail. Hauppauge, NY: Barron's Educational Series Inc.
Gauss, C. A., and Wightman, L. I. (1935). Practical Business Administration, Vol. III, Advertising. Chicago: American Technical Society.
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Glim, A. (1949). Copy — The Core of Advertising. New York: McGraw-Hill.
Gosden Jr., F. F. (1985). Direct Marketing Success. New York: John Wiley & Sons.
Hahn, F. E. (1993). Do-It-Yourself Advertising. New York: John Wiley & Sons.
Hicks, T. G. (1992). Mail Order Success Secrets. Rocklin, CA: Prima Publishing.
Hoelsher, R. von (1988). How You Can Make a Fortune Selling Information by Mail. San Diego: Profit Ideas.
Hopkins, C. C. (1995). My Life on Advertising & Scientific Advertising. Lincolnwood, IL: NTC Business Books.
Howard, L. (1988). $50 000 a Year from Mail Order Ads. Forth Worth, TX: Premier Publishers.
Howard, L. (1994). Mail Order Success Secrets. Clearwater, FL: Selective Books Inc.
Kalian, R. (1998). Mail Order Success Secrets. White Plains, NY: Roblin Press.
Kennedy, D. S. (2000). The Ultimate Marketing Plan. Holbrook, MA: Adams Media Corp.
Kennedy, D. S. (1990). The Ultimate Sales Letter. Holbrook, MA: Bob Adams Inc.
Kleppner, O., Thomas, R.. and Verrill, G. (1983). Otto Kleppner's Advertising Procedure, 8th Ed. Englewood Cliffs, NJ: Prentice-Hall Inc.
Lant, J., Ph. D. (1989). Cash Copy. Cambridge: JLA Publications.
Levinson, J. C. (1994). Guerilla Advertising. Boston: Houghton Mifflin Co.
Lewis, G. H,J1984). Direct Mail Copy that Sells. Anglewood Cliff, NJ: Prentice Hall Inc.
Lewis, G. H. (2003). On the Art of Writing Copy, 3rd Ed. Racom Communications.
Lewis, G. H. (1999). Sales Letters that Sizzle, 2nd Ed. Chicago, IL: NTC Business Books.
Margolis, C. (1987). How to Write Copy that Sells. Cleveland, OH: Speedibooks.
Nicholas, T. (1995). Magic Words that Bring You Riches. New York: Macmillan.
Ogilvy, D. (1987). Confessions of an Advertising Man. New York: Macmillan.
Ogilvy, D. (1985). Ogilvy on Advertising. New York: Vintage.
Benin, C. (2002). So You Want to Be a Writer. Auburn, CA: eBookstand Books.
Powers, M. (1998). How to Get Rich in Mail Order. Hollywood, CA: Wilshire Book Company.
Provost, G. (1985). 100 Ways to Improve Your Writing. New York: New American Library.
Rohrer, N. B. (1992). Discover Your Possibilities in Writing. Hume Lake, CA: Christian Writers Guild.
Roman, K., and Maas, J. (1992). How to Advertise, 2nd Ed. New York: St. Martin's Griffin.
Reecher, D. A., and Buchanan, J. (1966). Maxwell Sackheim's Billion Dollar Marketing Concepts and Applications. Vancouver, WA: TOWERS Club USA Press.
Safire, W, and Sifir, L. (1992). Good Advice on Writing. New York: Simon & Schuster.
Sackheim, M. (1978). How to Advertise Yourself. New York: Macmillan.
Schwab, V. (1962). How to Write a Good Advertisement. Hollywood, CA: Wilshire.
Schwartz, E. M. (1984). Breakthrough Advertising. New York: Boardroom Books.
Scott, D. H. (1998). Secrets of Successful Writing. Harrisonburg, VA: Christian Light Publications.
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Strunk Jr., W., and White, E. B. (2000). The Elements of Style, 4th Ed. New York: Longman.
Stilson, G. (1997). 59 Response / Profit Tips, Tricks & Techniques. Fort Worth, TX: Premier Publishers Inc.
Stilson, G. (1996). How to Make a Successful Transition from Small-Time to Big-Time Mail Order...on a Limited Budget. Fort Worth, TX: Premier Publishers Inc.
Stilson, G. (1997). How to Write and Design Money-Making Response Advertisements. Fort Worth, TX: Premier Publishers Inc.
Stilson, G. (1998). How You Can Write Winning Sales Letters. Fort Worth, TX: Premier Publishers Inc.
Stilson, G. (1998). The Success How-to's of Money-Making Direct Mail. Fort Worth, TX: Premier Publishers Inc.
Sugarman, J. (1998). Marketing Secrets of a Mail Order Maverick. Las Vegas, NV: DelStar Books.
Tighe, J. F. (1993). Making Money with Mail. Wellfleet, MA: PMT Press.
Vitale, J. (1997). Cyber Writing. New York: AMACOM.
Vitale, J. (1995). The AMA Complete Guide to Small Business Advertising. Lincolnwood, IL: NTC Business Books.
Vitale, J. (1998). There's a Customer Born Every Minute. New York: AMACOM.
Vitale, J. The Seven Lost Secrets of Success. Awareness Publications.
Watkins, J. L. (1959). The 100 Greatest Advertisements. Toronto, Canada: Coles Publishing Co. Ltd.
Zinsser, W. (1994). On Writing Well, 5th Ed. New York: HaperCollins Publishers.
Приложение Г. Рекомендуемые периодические издания
Advertising Age
711 Third Ave.
New York, NY 10017
www.adage.com
Adweek
770 Broadway
New York, NY 10003
www.adweek.com
B-to-B
360 N. Michigan Ave.
Chicago, IL 60601
www.btobonline.com
Direct
www.directmag.com
Direct Marketing
224 Seventh St.
Garden City, NY 11530
www.dmcny.org
DM News
100 Avenue of the Americas
New York, NY 10013
www.dmnews. com
Entrepreneur Magazine
www.entrepreneur.com
FundRaising Success
1500 Spring Garden St., Suite 1200
Philadelphia, PA 19130
Home Business Magazine
www.homebus5n1essmag.com
Inside Direct Mail
1500 Spring Garden St., Suite 1200
Philadelphia, PA 19130-4094
Money Making Opportunities
Success Publishing International
11071 Ventura Blvd.
Studio City, CA 91604
Public Relations Journal
33 Maiden Lane, 11th Flr.
New York, NY 10038
www.prsa.org
Sales and Marketing Management
770 Broadway 7th Flr.
New York, NY 10003
www.salesandmarketing.com
Target Marketing
1500 Spring Garden St., Suite 1200
Philadelphia, PA 19130
www.targetonline.com
The Tidal Wave Business News Magazine
9400 Snowden River Pkwy.
Suite #110-PMB #281
Columbia, MD 21045
www.kineticwavellc.com
Writers Journal
P. O. Box 394
Perham, MN 56573
www.writersjournal.com
Приложение Д. Рекомендуемые онлайновые информационные бюллетени
Здесь собраны названия и интернет-адреса онлайновых журналов и информационных бюллетеней, в которых вы найдете практичные и простые рекомендации по различным аспектам маркетинга, писательского труда и рекламы. Но это лишь некоторые из множества онлайновых периодических изданий, которые уже помогли многим копирайтерам создать эффективные тексты рекламы прямого отклика.
Audacious Marketing Mastery by Deborah McLaughlin &Juanita Bellavance
www.audaciousmaTketingmastery.com
