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Примечания. 1. Gary Hamel and С. К. Prahalad, «Do You Really Have a Global Strategy?», Harvard Business Review, July- August 1985


1. Gary Hamel and С. К. Prahalad, «Do You Really Have a Global Strategy?», Harvard Business Review, July- August 1985, pp. 139-148.

2. Ibid.

3. Victoria Griffith, «Welcome to Your Global Superstore», Strategy + Business, Vol. 26, 2002, p. 95.

4. Ibid.

5. Pankaj Ghemawat, «Distance Still Matters», Harvard Business Review, Sep-tmeber 2001, pp. 137-147.

6. Ghemawat, op. cit, p. 144.

7. В основу данного раздела положена глава 10 книги: Brand Leadership, David A. Aaker and Erich Joachimsthaler (New York: The Free Press).

8. Левит Т. Глобализация рынков // Классика маркетинга / Сост. Б. М. Энис, К. Т. Кокс, М. П. Моква. - СПб: Питер, 2001.

9. David A. Aaker, «The Lure of Global Branding», (with Erich Joachimsthaler), Harvard Business Review, November-December 1999.

10. Kenichi Ohmae, «The Global Logic of Strategic Alliances», Harvard Business Review, March-April 1989, pp. 143-154.

11. Ibid.

12. David Lei and John W. Slocum, Jr., «Global Strategy, Competence-Building and Strategic Alliances», California Management Review, Fall 1992, pp. 81-97.

13. Gary Hamel, Yves L. Doz, and С. К. Prahalad, «Collaborate with Your Com­petitors — and Win», Harvard Business Review, January-February 1989, pp. 133-139.

14. J. Peter Killing, «How to Make a Global Joint Venture Work», Harvard Business Review, March-April 1986, pp. 78-86.

15. Jeffrey H. Dyer, Prashant Kale, and Harbir Singh, «How to Make Strategic Alliances Work», MIT Sloan Management Review, Summer 2001, pp. 37-43.


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